The Digital Advertising & Marketing 101 Certification Bundle

1 Review
214 Enrolled
5 Courses & 9 Hours
You save 85%

What's Included

Digital Advertising & Marketing 101: Take the Complete Guide
  • Experience level required: All levels
  • Access 11 lectures & 1 hour of content 24/7
  • Length of time users can access this course: Lifetime

Course Curriculum

11 Lessons (1h)

  • Your First Program
  • Introduction
  • Introduction to Digital Ads
  • The Digital Advertising Ecosystem
  • Buying the Ads
  • Ad Targeting
  • Ad Serving
  • Reporting
  • Course Review

Digital Advertising & Marketing 101: Take the Complete Guide

Ben Silverstein

Ben Silverstein | Digital Advertising Professional & Entrepreneur in NYC

4.3/5 Instructor Rating: ★ ★ ★ ★

Ben Silverstein is an award-winning digital media professional with over a decade of experience working in the digital space. He's managed hundreds of millions of dollars for local, national, and international brands including Six Flags Amusement Parks, Giorgio Armani, Cafe de Columbia, William Grant & Sons, and the FDA Real Cost which won a 2015 gold Effie in the Disease Awareness and Education category. When he's not teaching on Udemy, Silverstein works full-time in the mobile advertising space and is a consultant for the IAB's Learning & Development and certification group.

28,075 Total Students
3,133 Reviews


Are you ready to understand the terms, pricing models, ad units, and everything else you need to succeed in the digital advertising space? To successfully create and manage digital advertising campaigns on that scale you need to understand not just the basic advertising principles you learn in school, but fully understand the ever-changing digital advertising ecosystem. This course will teach you everything you need to know to get a job in advertising and marketing, run a successful campaign, grow your current business or find new ways to increase your personal value at your current job.

1,610 positive ratings from 6,123 students enrolled

  • Access 11 lectures & 1 hours of content 24/7
  • Get a full understanding of Digital Marketing foundations
  • Think strategically about where & how to place ads
  • Know the different types of ads, how they're bought, how much they cost & more
  • Create your own digital advertising campaign

“The real-world examples almost makes it self-explanatory. Professionally done and author speaks with authority. He knows what he's talking about and it shows.” – AJ Du Toit


Important Details

  • Length of time users can access this course: lifetime
  • Access options: web & mobile
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: all levels
  • Have questions on how digital purchases work? Learn more here


  • Any device with basic specifications


  • Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.
1 Review
5/ 5
All reviews are from verified purchasers collected after purchase.
Robert Craven profile picture

Robert Craven

Verified Buyer

each module was clear, concise and well presented. I didn't feel any of the modules were 'above my head', excellent

Dec 11, 2020
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