The 2024 Leadership Essentials Bundle

Master the Art of Personal Branding for Lasting Success

To develop a personal brand, whether it is for professional or personal use, you need to identify your assets, strengths, characteristics, and skills. Mastering the techniques of developing a personal brand will allow you to succeed in your business or personal life.

By taking this course, you will be armed with the techniques that help you create, present, and control your brand. This course will help you utilize your strengths, skills, and some other tools available around you (e.g., social media and Google Analytics) to cultivate, develop, and control your image and create a presence for your brand. You will master the ways to help you sharpen your brand and overcome any potential crisis.

What you'll learn

• Access to 23 lectures & 1 hour of content 24/7.
• Learn to create a powerful, concise statement that captures the essence of your brand & guides your actions and communication.
• Discover how to evaluate your strengths, weaknesses, opportunities & threats to understand your brand's current position and identify areas for growth.
• Gain insights into pinpointing the fundamental principles that underpin your brand & drive your behavior and decisions.
• Understand how authenticity can build trust & strengthen your brand by being true to yourself in all interactions.
• Learn to make your brand clear, consistent & compelling, ensuring it stands out and resonates with your audience.
• Master the art of managing distinct personal & professional brands effectively to suit different contexts.
• Explore essential tools like Hootsuite & Google Alerts to track and manage your online presence and brand mentions.
• Learn how to engage authentically, share relevant content & interact with your audience to enhance your brand’s online presence.
• Develop strategies for responding to both positive & negative feedback on social media to maintain your brand’s reputation.
• Discover the process for acknowledging, apologizing & correcting mistakes on social media to uphold your brand’s credibility

Who is this course for

• Anyone who wants to develop a personal brand, either for professional or personal use

Important Details

• Length of time users can access this course: lifetime
• Access options: desktop & mobile
• Redemption deadline: redeem your code within 30 days of purchase
• Experience level required: all levels
• Certificate of Completion ONLY
• Updates included
• Closed captioning available: English
• NOT downloadable for offline viewing
• Have questions on how digital purchases work? Learn more here

 

Requirements

• Any device with basic specifications